I visited paradise today – in the form of a boutique Tel Aviv hotel. It’s called The Norman and once you go Norman, you’ll never go anywhere else!
I was invited to visit by Anna Heuchenne (a recent acquaintance who is on her way to becoming a good friend). She is married to Olivier Heuchenne, the Managing Director of the hotel and when we discovered we shared a common interest – boutique hotel in Tel Aviv, boutique B&B in Caesarea (as in Casa Caesarea) we bonded. She suggested I come down for a visit and today was the day.
Entering The Norman (formally called The Norman Tel Aviv) immediately brought back memories of the George V in Paris – the flower centerpiece is very much a la Jeff Leatham – the famed floral designer of that exquisite Four Seasons Hotel. Right away, I had the honor of meeting Yaron Liberman, the General Manager who is as charming as he is tall. Already I was loving the place. Oh, did I mention the valet parking?
We decided on outdoor dining rather than the indoor restaurant – why not take advantage of this gorgeous weather while sitting in a lovely urban garden? The food – fabulous. The surroundings – enchanting. The conversation – non-stop. I found out that The Norman was not named for the street (Nachmani) but rather for the owner’s father – who had a hotel here in Israel fifty years ago!
The Norman is drenched in history – two buildings, beautifully renovated located in one of Tel Aviv’s trendiest neighborhoods. Everything about this hotel radiates elegance, sophistication, comfort and luxury. From the lovely fragrance in the suites specially designed for The Norman and inspired by the citrus trees in the garden, to the infinity pool, the Spa & Treatment Room, the gorgeous suites, the chocolates and flowers and handwritten notes awaiting each guest, the smiling (not to mention gorgeous) staff, the free WiFi… need I go on?
The wildest coincidence is that a couple from London who recently booked Casa Caesarea for the day of and after their daughter’s wedding told me all about The Norman – and that they wouldn’t consider staying anywhere else!
If you’re going to go boutique, and choose not to be in Caesarea – where Casa Caesarea is obviously the place – then The Norman Tel Aviv is the only option. Chic beyond words, The Norman made me feel like as if I was floating between New York and Paris. It was very hard to leave.